I think the evil genius of BeReal is the time-sensitive prompt reminding people to post - so that its users are pressured to keep an eye on their phones and post every day.
Aside from Snap’s streaks, I can’t think of any other social media platform that has baked in this pressure. (And for Snap, it isn’t even the main feature). Time will tell about its longevity but I suspect momentum will die down...
I think the evil genius of BeReal is the time-sensitive prompt reminding people to post - so that its users are pressured to keep an eye on their phones and post every day.
Aside from Snap’s streaks, I can’t think of any other social media platform that has baked in this pressure. (And for Snap, it isn’t even the main feature). Time will tell about its longevity but I suspect momentum will die down...
first, fresh content and takes that I don't see anywhere else