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Here's my question that I hope spurs some cool discussion: How well will Instagram fare (Facebook seems destined for irrelevance with its greying consumer base) when all of the content on becomes spammy and inauthentic garbage created by today's bot farms?

Listen. It's been about 10 years since bot farms started to ham fuck Facebook and make the platform horrific if you were using it for your business accounts. (I was there. It sucked.) Instagram IMO is the future of Meta. I think that it can be preserved as a relevant social platform, if the leadership safeguards it from those bot farms that will inevitably pivot to AI (assuming that all of them haven't already).

What will happen to those users who flocked to the platform to see the "realness" of the celebrities and friends they follow are inundated inauthentic AI spam accounts? "Authentic" is a a hollow and relative term when in reference to social in 2023, but that doesn't negate the motivation for most younger users of Insta to feel connected to friends and influencers alike.

I think the platforms, especially Meta, follow the cute tricks they can make AI do at their peril. I agree there are tremendous ways that gen AI can be used to help drag people out of social and emotional isolation. I'm oddly optimistic about that while I remain skeptical that folding ChatGPT into the entire pie that is Meta looks like a misstep from a purely business perspective. Curious to hear what other folks think.

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Lols, ChiThukral and I clearly share a male bestie.

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