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Rob Shouting Into The Void's avatar

Ensuring that there are high-quality shows to interest users across every category within a few seconds of them opening the app is a Herculean task.

This is so true, when I turn on my smart TV between 4 streaming apps and Youtube I have the choice of literally 100s of shows or movies. Add in Substack emails and a huge kindle library!

There you will find dozens of clones

Reminds of before Facebook for ipad launched!

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Barak Gila's avatar

About Spotify acquiring Locker Room, I'm pretty surprised they sold so quickly/apparently for a small sum. I would have thought there would be a lot of interest in a competitor; maybe big tech thinks it can easily build its own clone.

One thing (counterintuitively?) Clubhouse might have going for it is brand image/moderation tooling. It seems they've been very thoughtful about it after getting a lot of early criticism, and maybe folks who aren't on Twitter / too young for Facebook would use Clubhouse for their impromptu chilling needs.

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Casey Newton's avatar

It's a good question. If you assume that the smaller Clubhouse competitors were seeing dynamics similar to Clubhouse itself — slowing downloads, weakening retention — the Locker Room founders may have come to believe that this was the right time to sell.

I agree on Clubhouse's brand — it owns the conversation around live audio right now, and that's worth something as it enters these important next few months.

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