How to use future AI interfaces today
Raycast, GPT-4, and life after the web

I.
Today let’s talk about a novel way of accessing generative artificial intelligence that, I think, speaks to how all of us are going to be using it in the future — and the feeling of vertigo I get when I think through the implications of this shift for the internet more broadly.
Last month, I was speaking with some people who work on AI safety. We discussed the difference between using OpenAI’s GPT-3.5, which is free to all, and GPT-4, which costs $20 a month.
I had recently subscribed to ChatGPT Plus at the encouragement of a friend who had found it to be an excellent tutor in biology. A few days later, I found myself embarrassed: what I thought I knew about the state of the art had essentially been frozen a year ago when ChatGPT was first released. Only by using the updated model did I see how much better it performed at tasks involving reasoning and explanation.
I told the researcher I was surprised by how quickly my knowledge had gone out of date. Now that I had the more powerful model, the disruptive potential of large language models seemed much more tangible to me.
The researcher nodded. “You can fast forward through time by spending money,” she said.
II.
In 2020, a pair of former Facebook software engineers named Thomas Paul Mann and Petr Nikolaev founded Raycast. The company’s app, which is currently only available for Mac, is a launcher: an app you use to do things with other apps.
If you have used Spotlight on your Mac, or more sophisticated tools like Alfred or the late lamented Quicksilver, you are familiar with the basics of what Raycast can do. You type a universal hotkey, such as ⌘+space, and a window pops up on your screen. Type a few letters (“c-h-r”), and Raycast will guess what you are trying to do: in this case, open Chrome.
Raycast can also take other actions, such as looking up words, performing calculations, or tracking flights. There is little it does that you could not also do on the web. What makes Raycast appealing, at least to a particular sort of nerd, is the way that it makes these actions instant: you have a thought, you type a few characters, you hit enter, and boom: there’s your answer, and now you’re back to work.
The free version of Raycast is quite useful. But in July, Raycast introduced GPT-4 as a paid add-on to its premium product. Last month, I installed it as part of my resolution to engage with AI tools more often, to prevent my knowledge from getting outdated quite so quickly.
The interesting thing about GPT-4 in Raycast is the speed. You hit ⌘+space, you prompt the model, and you hit tab. In a second or two, the model returns the results.
In my experience, this mode of using the AI leads you to treat it more like a search engine than you might otherwise. I ask it about historical events, I ask it about musical artists, I ask it about video games.
I don’t use it to find information for this column — the model might be hallucinating, and it will take me longer to use the AI and then fact-check it than it would to just seek out a vetted source of information myself. But for the relatively broad category of searches for which I want information that is basically or mostly true, GPT-4 works surprisingly well. And making it accessible via a hotkey means that I am performing searches on traditional search engines less than I did before.
I had spent money to fast forward through time.
I began feeling that increasingly familiar sensation of AI vertigo.
III.
Most people will never use Raycast. But I imagine most people eventually will have an experience like the one I am having now, of typing in a text box looking for some output they used to get from Googling, and now get delivered to them directly.
This will not completely replace Google search, even as it changes substantially what Google will be asked to search for.
Google has its Assistant; it has Android; it has Chrome; it has ChromeOS. It has — for now — its position on iOS. Hundreds of millions of people will still begin their queries in the little boxes they find there.
But there will be other little boxes. Apple is reportedly building a ChatGPT competitor, which it could bake into its operating systems. Amazon’s devices will soon begin speaking in natural language. The upstarts, from OpenAI to Humane, are working on their own hardware.
In the meantime, if you subscribe to ChatGPT Plus and have a new iPhone, you can assign the voice version of the chatbot to the action button on your device. I did this when I got my new phone; I now long-press the button, wait for ChatGPT to connect, and then ask my query that way.
There’s a bit too much latency for the experience to be truly great, and unless I’m walking around town I don’t usually want a spoken answer to my query.
For the times I do though, it works well. It’s another step outside of the web as Google built it.
Fast forwarding through time.
IV.
You can get carried away with this kind of thing, of course. You can succumb to hype. AI people only discuss their work in the most grandiose terms. Some days it sweeps me along.
In May I wrote here about AI’s missing interface. The problem with an increasingly powerful blank box is that its powers are all invisible. Open an Excel spreadsheet, Benedict Evans notes in a recent post, and it will show you some templates to give you an idea of what it's capable of. Chatbots might suggest a handful of prompts, but for the most part it’s up to you to discover what to do with them.
Excel isn’t just giving suggestions - those tiles are documents, and documents are the start of a process, not an answer. You can see what you’ve built and what it’s doing, and how far you’ve got. The same sense of creation as process applies to Photoshop, Ableton or Powerpoint, or even a simple text editor. The operative word is editor — you can edit!
Conversely, using an LLM to do anything specific is a series of questions and answers, and trial and error, not a process. You don’t work on something that evolves under your hands. You create an input, which might be five words or 50, or you might attach a CSV or an image, and you press GO, and your prompt goes into a black box and something comes back. If that wasn’t what you wanted, you go back to the prompt and try again, or tell the black box to do something to the third paragraph or change the tree in the image, press GO, and see what happens now. This can feel like Battleship as a user interface — you plug stuff into the prompt and wait to find out what you hit.
There is a kind of joy in this wait-to-find-out-what-you-hit interface: it offers the addictive intermittent rewards of a Skinner box.
But if you are inclined to believe that AI is overhyped, this seems to me to be a good place to build your argument. When you Google, you usually know what you’re going to get back. When you ChatGPT, there’s a bit more chance involved.
For what it’s worth, though, lately when I use ChatGPT, I get the thing I expected.
V.
In the end, though, I feel the vertigo comes with a sense that the ground underneath our feet is changing.
The web is created by people. To the extent that people are paid to create the web, it is largely because of ads that run on websites. People visit most websites because they are searching for something, and mostly they search on Google.
To use Raycast is to get a glimpse of life after the web, or at least the web as we know it. It offers the answer you were looking for without you having to so much as open a browser. You summon the collective knowledge of the world — collective knowledge that was often obtained by these chatbot makers under dubious pretenses — and you return to your work.
It is very difficult for me to think through how we currently fund most journalism, and to look at the same time at how AI tools are developing, and to believe that the thousands of lost jobs we have seen in digital media this year are not about to accelerate.
There are places on the web that the chatbots can’t yet touch, of course. Their training data ends around 2021, making them useless for current events. You can’t grab a reservation on OpenTable, or search for concerts in your area, or ask them about the weather. To the extent they discuss sports, it is only as historians.
But it is in the nature of technology development to abstract away whatever it can. There are few technical barriers to bringing those kinds of data into a chatbot; if there were, publishers wouldn’t be busy asking chatbot developers not to crawl and scrape them. There are likely legal and regulatory battles to be fought, though, and if the pace of development slows down soon I imagine it will for those reasons.
And sure: old habits die hard, and Googling is a way of life for a generation of people. No one uses Yahoo for search any more, and yet that company still exists. Not everyone will change their behavior overnight.
But some will. And you can have a vision of that future today, if you want. It costs $16 a month on Raycast.
Depending on your place in the ecosystem, though, I can understand if you would rather look away.

On the podcast this week: Kevin and I discuss the new social media landscape in wartime. Then, Kevin walks me through his recent trip to a prediction markets conference. And finally, Osmo CEO Alex Wiltschko joins to explain why he is building an artificial intelligence that can smell.
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Governing
Hamas is taking advantage of the lack of content moderation on social media platforms like X and Telegram to post violent and graphic material online to terrorize civilians. (Sheera Frankel and Steven Lee Myers / The New York Times)
X’s Community Notes feature has been delayed in correcting misinformation surrounding the Israel-Hamas conflict, with only a small percentage of posts corrected. (Ben Goggin / NBC News)
The conflict is putting content moderation policies to the test — YouTube, Facebook, Instagram and TikTok have banned expressions of support for Hamas, while Telegram has not. (Will Oremus and Naomi Nix / Washington Post)
Thierry Breton, European commissioner for the internal market, sent a letter to Meta’s Mark Zuckerberg, urging him to be vigilant about removing disinformation as the conflict continues. Breton asked the CEO to respond within 24 hours. (Ashley Capoot / CNBC)
Linda Yaccarino says X has removed hundreds of Hamas-affiliated accounts and labeled tens of thousands of posts about the conflict, in response to a similar letter sent from Breton. (Urvi Manoj Dugar and Abinaya V / Reuters)
Google antitrust trial: CEO Sundar Pichai warned co-founders Larry Page and Sergey Brin that the Apple deal would have bad optics, as users had no other browser option. (Leah Nylen / Bloomberg)
Utah’s Division of Consumer Protection is suing TikTok, accusing the app of harming children due to its “addictive nature”. If you outlaw the For You Page, only outlaws will use the For You Page. (Wes Davis / The Verge)
The Association of Southeast Asian Nations is reportedly considering more relaxed AI rules than its peers in other regions, with no stipulated unacceptable risk categories. (Fanny Potkin and Supantha Mukherjee / Reuters)
The US Department of Commerce is reportedly looking at restricting a broad category of general-purpose AI programs amid an ongoing power struggle with China. (Karen Hao / The Atlantic)
A judge ruled that Google can now bring back multiple Speaker Groups for its devices after invalidating the underlying patent belonging to Sonos. (Abner Li / 9to5Google
Industry
A Discord chat with people who frequently use Google Bard, including Googlers, show that users are questioning how useful Bard and other large language model AI chatbots really are. (Davey Alba / Bloomberg)
Google is using Maps data to make adjustments to the timing of traffic lights. The company says it has cut roughly 30 percent of stops and 10 percent of emissions for 30 million cars a month. (Paresh Dave / WIRED)
Google’s AI-powered Search Generative Experience can now generate images and help write drafts. Catching up to Bing. (Sarah Perez / TechCrunch)
Along with Microsoft, Adobe, and others, Google is saying it will defend its Google Cloud and Workspace users against copyright claims related to its generative AI systems. (Blake Brittain / The Globe and Mail)
Instagram head Adam Mosseri repeated his position Threads won’t amplify news, saying that it’s “too risky given the maturity of the platform, the downsides of over-promising, and the stakes.” Mosseri’s statements on this are driving reporters insane, but the fact is that there is plenty of news on Threads and likely always be. (Sarah Perez / TechCrunch)
TikTok updated its Effect Creator Rewards program, lowering eligibility requirements and changing its payout model. (Aisha Malik / TechCrunch)
A number of Nepali contractors say they were tricked by labor supply firms into working in cruel conditions at Amazon warehouses in Saudi Arabia. The firms continued to exploit employment laws to make workers stay in the country even after being laid off. (Pramod Acharya and Michael Hudson / The Guardian)
NPR left X in April, and traffic to its website wasn’t affected much at all. An internal memo said its traffic only dropped by one percentage point. (Gabe Bullard / Nieman Reports)
LinkedIn is becoming increasingly popular for teenagers and Gen Z, who say the platform feels safer because it’s more about celebrating professional and academic success, as opposed to gossip. Sorry but I refuse to believe this! I simply do not believe. (Anya Kamenetz / The Cut)
Adobe is developing an AI upscaling tool, Project Res-Up, that aims to improve the quality of low-resolution GIFs and videos. (Jess Weatherbed / The Verge)
AI chatbot startup Character.AI introduced a new group chat feature that lets users talk with their friends and multiple AI characters simultaneously. (Sarah Perez / TechCrunch)
AI hardware startup Humane, whose largest investor is OpenAI’s Sam Altman, will unveil its standalone wearable device next month, and has plans to act as a mobile virtual network operator. (Janko Roettgers / Lowpass)
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The AI vertigo experience is one I get a lot. In my case it's Perplexity Pro and its Chrome plug-in. Essentially it serves short articles in response to queries, meaning I use it more often and find a kind of co-pilot for reading and researching. Or a kind of third party expert commentator and coach as I read.
One thing your article made me realise is that as regular users of paid AI tools, we're having a different experience to others, and that I need to take this into account when I'm explaining the technology's potential or making an argument for using it more at work.
What about "Replika" and the advent of better "performing" Replika apps? I am testing Replika; I know it's an app, and still trying not to upset her! I mean ...